[Thailand] UEH ISCM Experts Receive "Best Paper" Award at the 8th International Place Branding Association Conference (IPBA)
Recently, experts and professors from the Institute of Smart City and Management at UEH (UEH ISCM) presented at two sessions during the 8th Annual Conference of the International Place Branding Association (IPBA), held in Bangkok, Thailand. Their presentation, titled “Towards A Comprehensive Integrated City Branding Framework: View From City Marketer and City Planner”, earned them the prestigious “Best Paper” Award.
The research introduces a novel theoretical framework that integrates the perspectives of urban planners and city marketers. It argues that city branding should not be viewed solely as the responsibility of either urban planners or marketers. Instead, an interdisciplinary, cross-sectoral integrated framework is required. This approach emphasizes urban identity as the central theme, addressing emerging urban challenges throughout the city development process, ultimately aiming to enhance residents' quality of life.
About the IPBA Conference
The 8th Annual Conference of the International Place Branding Association (IPBA) is a prominent global platform for leading experts and researchers in the fields of urban branding, city branding, and place marketing. Organized by the International Place Branding Association in collaboration with leading academic journals, the conference builds on the success of previous editions held in cities such as London (2016), Swansea (2017), Macao (2018), Volos (2019), Barcelona (2021), Aix-en-Provence (2022), and Helsingborg (2023). This year, the conference was co-hosted by Chulalongkorn University in Thailand.
The 2024 conference featured 15 diverse thematic sessions on urban branding, including:
- Economic Development and Place Branding
- Destination Branding: Strategies and Cases
- Cultural Heritage in Place Branding
- Integrative Strategies for Place Branding
- Tourism Marketing: Strategies and Insights
- Sustainability and Community in Place Branding
- Education and Place Branding
- The Roles of Place Image
- Social Media and Place Branding
- Theoretical Frameworks and Evaluation of Place Branding
- Sports Diplomacy and Place Branding
- Culture and Media in Place Branding
- Nation Branding and Public Diplomacy
- Digital Innovations in Place Branding
- Physical Identities and Place Branding
See the conference Book of Abstract at LINK.
Some highlights from the events:
