The project aims to propose a strategic master plan for the urban regeneration of downtown Ben Tre City, marking a critical starting point in the process of transforming the Đồng Khởi corridor and its surrounding areas into a vibrant and livable urban center. The project is implemented to establish the foundation for a strategic vision proposal, based on the Our City Plans methodology that has been adapted to fit the Vietnamese context. Community mobilization, expert involvement, and technical-cultural resources were organized through a showcase event titled “Participatory Planning Week”, with the theme “Dreaming Downtown Ben Tre”.