Research abstract
This study assesses mental health literacy, self-identification of psychological problems, and help-seeking intentions among Generation Z students at UEH using the MHLS, SELF-I, and GHSQ scales. The findings show relatively good mental health knowledge but limited self-identification, persistent stigma, and low use of professional services. The study recommends improving mental health literacy, reducing stigma, and developing university counselling services tailored to Generation Z.