The Institute of Smart City and Management (ISCM) Joined the Admission Counseling Journey "Right Major - Bright Future""
Within the framework of the 2026 admission season, the Institute of Smart City and Management (ISCM) – University of Economics Ho Chi Minh City (UEH) has continued its admission counseling journey, accompanying high school students across various provinces and cities. This series of activities not only provides admission information but also offers new perspectives on academic programs and career orientations in the context of rapid urbanization and digital transformation.
ISCM at the 2026 admission counseling session at Long Phuoc High School.
Throughout this journey, ISCM has visited multiple high schools, including Nguyen Cong Tru High School (27/3), Long Khanh High School (31/3), Long Phuoc High School (3/4), and Nguyen Khuyen High School, forming a continuous connection with students across different localities.
ISCM at the 2026 admission counseling session at Long Khanh High School.
At each location, the program attracted significant attention from students and parents. The counseling sessions were lively, featuring direct interactions that helped students gain clearer and more practical insights into academic programs, admission methods, and future career opportunities.
Through these activities, ISCM faculty members and students shared updated perspectives on fields that are increasingly important in modern urban development, including architecture, urban design, technology, operations management, and smart mobility. These interdisciplinary fields are closely linked to sustainable development trends and the practical needs of future cities.
ISCM at the 2026 admission counseling session at Nguyen Khuyen High School.
One of the highlights that drew strong interest from students was ISCM’s interdisciplinary training approach. The programs are designed to integrate knowledge in design, technology, data, and management to address real-world urban challenges. This approach not only fosters creativity but also enhances adaptability in a rapidly changing working environment. High school students attentively engaged with the insights shared by PhD. Pham Nguyen Hoai, Director of the Bachelor of Smart Mobility and Operations Management program, gaining informed perspectives on this emerging and future-oriented field.
Students from Nguyen Cong Tru High School excitedly received gifts from the University of Economics Ho Chi Minh City.
During the counseling sessions, ISCM introduced its key academic programs, including:
Bachelor of Architectural and Urban Design for inclusive Smart City (BAUD): an interdisciplinary program that promotes design thinking, creativity, and innovation in the context of modern urban development, with a dual-degree pathway in collaboration with the University of Auckland (New Zealand).
Bachelor of Architectural and Urban Design for inclusive Smart City Architect (BAUD-Architect): training architects capable of creating modern living spaces that integrate technology and sustainable development factors.
Bachelor of Smart Mobility and Operations Management (BMOM): a new academic direction aligned with practical demands in urban operations management, transportation systems, logistics, and smart mobility models.
ISCM booth at the 2026 admission counseling program.
Beyond introducing academic programs, the counseling sessions also created opportunities for students to directly engage with ISCM faculty members and students. Real-life sharing about the learning environment, teaching methods, and student experiences helped participants gain a clearer understanding of studying at ISCM, thereby increasing their confidence in choosing the right major.
This series of admission counseling activities not only provided essential information but also contributed to spreading ISCM’s interdisciplinary education approach, which connects academic knowledge with real-world practice. At the same time, it strengthened ISCM’s engagement with high school students across different regions, offering them closer access to emerging fields of study and future career trends.
ISCM at the 2026 admission counseling session at Nguyen Cong Tru High School.
ISCM’s admission counseling journey will continue to expand to more high schools in the coming time, with the goal of supporting students in choosing the right academic paths and building a sustainable future.
News and photos: Institute of Smart City and Management